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Gita Johar Gita Johar is the Senior Vice Dean〔http://www4.gsb.columbia.edu/news/item/7218148/Gita+Johar+Appointed+Senior+Vice+Dean#〕 and a Professor of Business at Columbia Business School, Columbia University.〔http://www4.gsb.columbia.edu/cbs-directory/departments/faculty-staff/detail/494941/Gita%20Johar〕 She is known for her research in the field of Consumer behavior, particularly in the area of consumer inference making in advertising and communication. In 2006, she was appointed the Meyer Feldberg Professor of Business at Columbia Business School. Johar has been the Vice Dean for Research at Columbia Business School.〔http://www4.gsb.columbia.edu/news/item/736457/Gita+Johar+Appointed+as+New+Vice+Dean+for+Research〕 ==Academic career== Johar is a graduate of IIM Calcutta. In her doctoral thesis at the Stern School of Business, New York University, Johar focused on the role of consumer involvement in drawing false inferences from advertisements (deceptive advertising). She joined Columbia University in 1992, received tenure in 2000, became a full professor in 2002 and was appointed the Meyer Feldberg Professor of Marketing (a named chair) in 2006.
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